Experience
Dubai-based, with deep
roots across the GCC.
Nuya is built in the region, for the region. Our principals have spent their careers delivering complex change across the UAE, Saudi Arabia, and the wider Gulf — and that experience sits at the centre of everything we do.
Our region
We know the Gulf because we have worked here for years.
Regional transformation is not the same as transformation done elsewhere. Regulatory expectations, delivery cultures, and stakeholder dynamics in the GCC reward consultants who genuinely understand the ground. Ours do.
United Arab Emirates
From our base in Dubai, we serve clients across the Emirates — in financial services, public sector, retail, and hospitality — with senior people who understand how the market actually works.
Saudi Arabia
Our principals have delivered major programmes in the Kingdom, supporting public bodies and large organisations through transformation at national scale.
The wider Gulf
Our principals have extensive experience across the GCC,and we continue to expand operations in these markets.
Where we work
Sectors that define the regional economy.
Financial services
Banking, payments, and insurance — navigating regional and global regulation.
Public sector
Government bodies and national programmes delivering at scale for citizens.
Retail & luxury
The region's distinctive retail and luxury market, where delivery speed matters.
Energy & resources
Oil, gas, and utilities undergoing transformation under transition pressure.
Travel & tourism
A cornerstone of regional growth and economic diversification.
Hospitality
Guest experience and operations for a world-leading hospitality sector.
Healthcare
Providers and payers modernising care delivery across the GCC.
Telecommunications
Operators building the digital backbone of the regional economy.
Selected experience
Projects that shaped our expertise.
A selection of engagements delivered by our team across the region. Clients are anonymised by sector. Click any tile to see more.
IT delivery transformation & PMO capability
A leading luxury retailer in the UAE
The client needed a step-change in IT project management and delivery capability to keep pace with demand in the competitive luxury retail market. Across two phases, the engagement introduced SAFe-based agile and waterfall methodologies, established a portfolio management office, implemented programme and project management tooling, and designed a comprehensive change and adoption approach — including training, communication plans, and adoption measurements. The second phase embedded the capability permanently: a project delivery framework, demand management process, portfolio tooling, governance aligned to industry standards, and extension to the data function. Senior management gained full portfolio visibility for the first time.
- Delivery quality and IT-business transparency improved through shared tools and streamlined reporting
- High adoption of new processes, frameworks, and tools across the organisation
- Full portfolio visibility enabling better prioritisation and faster issue resolution
Technology pricing strategy & IT cost modelling
A leading luxury retailer in the UAE
The organisation's technology and data function needed to refresh its service catalogue, build a zero-based budget for the coming financial year, and establish a transparent chargeback methodology. A taxonomy based on the Technology Business Management (TBM) framework was created to pool direct, indirect, and software costs. The prior year's budget was analysed item by item, broken into individual cost lines, and regrouped under service catalogue headings. A new annual budget was compiled, validated with senior stakeholders, and a pricing model with rate cards was developed alongside a step-by-step playbook for ongoing management.
- Annual budget approved, broken down by capability and team
- A chargeback model ready to apply across the service catalogue
- Training and user guides delivered for independent ongoing management
Asset management system pilot — data, training & implementation
A large historical city in Saudi Arabia
Ahead of piloting a new asset management system across three districts, the organisation needed its raw asset data cleansed and prepared, and its service teams trained to use the platform. Over 6,000 lines of raw data across 57 asset classes were reviewed, cleansed, formatted for migration, and assigned class IDs and locations. A condition assessment was conducted — each asset rated on a 1–5 scale with supporting statements and images — and a prioritisation framework applied. In parallel, an intensive four-day on-site training programme was delivered to service agents, supervisors, and managing agents, reinforced with standard operating procedures and ongoing support channels. A customer satisfaction analysis measured the impact pre- and post-implementation.
- Asset management system piloted successfully across three districts
- Service delivery and response times improved through increased stakeholder efficiency
- Condition assessment report delivered to inform workload prioritisation
Three-year omnichannel digital transformation
A leading Middle East retail & luxury group
The organisation embarked on a three-year programme to build a fully integrated omnichannel capability. The engagement spanned enterprise architecture strategy across retail and CRM corporate capabilities — covering business, application, infrastructure, security, and data layers — followed by agile delivery of the second phase, which released over 150 capabilities across multiple platforms.
- End-to-end enterprise architecture strategy defined and agreed
- 150+ capabilities delivered across Salesforce, Oracle, and specialist retail platforms
- The organisation's omnichannel vision realised and operational
Fuel cards, site automation & vehicle identification
A major oil & gas joint venture in Oman
The joint venture needed a new cards management system for fuel cards and a site automation system, including Vehicle Identification Systems, deployed across its network. The project was delivered in compliance with the operator's global project delivery methodology, with alignment maintained to central functions and global initiatives throughout.
- New fuel card and site automation systems deployed across the network
- Vehicle Identification Systems introduced to sites
- Full alignment with the operator's global standards and governance
Payment modernisation strategy
A Middle East petroleum company
The client's network of petrol filling stations in Kuwait relied on legacy payment methods that no longer met customer expectations. A review of the current payment landscape was conducted, a forward-looking strategy was developed to introduce leading-edge payment capabilities, and a formal RFP was produced for the client to take to market.
- Current-state assessment completed and future payment strategy defined
- RFP developed and issued for next-generation solutions
- The organisation positioned to modernise its customer-facing payment experience
Global payments & loyalty strategy across 20+ markets
A global oil supermajor
The organisation needed a strategic vision for Electronic Funds Transfer across over 20 markets, representing annual spend exceeding USD 1 billion in merchant service fees. A dedicated Payments and Loyalty delivery team was mobilised to define EFT strategy for B2C, B2B and loyalty, create standardised global loyalty offerings, and manage all central IT delivery — including third-party vendors and over USD 12 million in development.
- EFT strategy defined across 20+ markets with acquirers, processors, and security bodies
- Global loyalty offerings standardised, reducing cost and accelerating time to market
- PCI and EMV compliance achieved through certification with third-party processors
CRM & custom portal implementation
A Saudi regulatory organisation
The organisation required a CRM and custom portal but lacked internal programme delivery experience. A PMO was established from scratch, with the client's own team embedded and upskilled throughout the engagement. The CIO and senior business stakeholders were engaged directly to ensure the solution met the organisation's needs.
- PMO built from the ground up with embedded client capability
- CRM and portal successfully delivered
- The client team left equipped to sustain and evolve delivery independently
Programme management for two mega-attraction digital platforms
A Saudi giga-project entertainment destination
A flagship Saudi entertainment destination required a consumer-facing mobile app and website ahead of the public launch of two mega-attractions. The programme management team coordinated delivery across the client, who defined the design and requirements, and the third-party development partner responsible for build. Delivery was phased: the first stage launched a marketing website several months before opening to build awareness and drive interest, followed by the full transactional platform with payments and ticketing functionality, delivered in advance of opening to enable ticket sales. In-park features including route planning and wayfinding went live for launch.
- Phased delivery coordinated across client and development partner
- Advance ticketing enabled pre-launch sales across both attractions
- Full digital experience — marketing, ticketing, payments, and wayfinding — operational from day one
Our people
Seniority you can feel from the first conversation.
Our team brings two decades of regional experience in IT programme management, solution architecture, and large-scale change — built at top-tier consultancies and in-house at major organisations across the UAE and KSA, and extended through a network of senior associates we bring in to match each engagement.
When you work with Nuya, that experience is in the room — not handed to a junior team learning on your time.
Working through something complex in the region?
We'll bring senior, regional experience to the table from day one.
Get in touch →